Positioning of Armani Hotel (Dubai) Coursework Example | Topics and Well Written Essays - 1250 words

Positioning of Armani Hotel (Dubai) - Coursework ExampleDubai has mixed kinds of luxurious hotels and Armani hotel is among one of them. It can be indicated that Dubai maintains a high quality of lifestyle and high measure of living. The combination of high standard of living, vibrant nightlife, and good weather makes Dubai one of the near attractive cities for travellers as well as the local people residing in Dubai. The hospitality sector has evolved over the years and Dubai universe the favourable tourist culture it has led to many international hotels and resorts targeting the international business traveller and vacant traveller. The international customers prefer raging Dubai because of its lifestyle and current economical development and thus it can be concluded that Dubai has been accepted as a tourist as well as business destination for most people. The target market will be analysed with the help of four variables- Measurability, Accessibility, Sustainability and Act ionability. The Armani Hotel in Dubai is one of the most luxurious hotels and resorts and it mainly targets the business class people and high end customers who have the required gold to spend. Measureability The Armani hotel in Dubai targets leisure travellers as well as businessmen and offers a luxurious getaway for conferences, meetings, exhibitions and new(prenominal) events (Meet Dubai, n.d). As mentioned above, Dubais population is set to exceed 2 million along with better economic development happening, indicating great opportunity for hotels and resorts. The main target market for Armani Hotel Dubai will be the age class of 30-34 years though not ruling out the other age groups. Accessibility A market segment needs to be accessible with respect to geography and economy. Dubai has changed over time and has become a major business centre with a diversified and dynamic economy. Dubai tends to enjoy a strategic mending and it is seen as an investment opportunity by most of t he businesses (Dubai eGovernment, 2012). Armani Hotel in Dubai has targeted the business class and leisure travellers who visit the place because of business purposes and also for personal reasons. The age group of 30 years and above has the highest trope of visitors or local people visiting the hotel for business purposes. Sustainability Sustainability of target market segment is highly burning(prenominal) and it is important for service