Extended Marketing Mix

The extended marketing incorporate (7Ps) The marketing go is the combination of marketing activities that an makeup engages in so as to best fit out the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps. For example, a motor vehicle shaper like Audi * Produces products that argon of the highest quality and fit for the needs of different groups of consumers, * Offers a range of cars at shelter for money prices, depending on the market segmented they ar targeted at, Sells the cars through appropriate outlets such as dealerships and showrooms in prime locations, i. e. in the right places, and * Supports the marketing of the products through appropriate promotional and advertising activity. The marketing mix thus consists of four main elements 1. Product 2. Price 3. Place 4. Promotion. Getting the mix of these elements right enables the organisation to meet its marketing objectives and to satisfy the requirements of nodes. In addition to the tra ditional four Ps it is now normal to add some more Ps to the mix to give us Seven Ps.The additional Ps father been added because today marketing is further more customer oriented than ever before, and because the servicing sphere of the economy has come to dominate economic activity in this country. These 3 extra Ps are particularly relevant to this new extended utility mix. The three extra Ps are 1. forcible layout in the days when manufacturing dominated the UK economy the physical layout of production units such as factories was not precise classical to the end consumer because they never went inside the factory.However, today consumers typically come into contact with products in sell units and they expect a high level of presentation in modern shops e. g. record stores, clothes shops and so forth Not only do they need to easily find their way around the store, but they in any case often expect a good standard or presentation. The importance of quality physical layo ut is important in a range of service providers, including * Students going to college or university have far higher expectations somewhat the quality of their accommodation and learning environment than in the past.As a result colleges and universities pay far more attention to creating harming learning environments, student accommodation, shops, bars and other facilities. * Air passengers expect attractive and stimulating environments, such as interesting departure lounges, with activities for young children etc. * Hair dressing salons are expected to provide pleasant waiting areas, with attractive reading materials, access to coffee for customers, etc. * sensual layout is not only relevant to stores, which we visit, but also to the layout and structure of virtual stores, and websites. . Provision of customer service customer service lies at the heart of modern service industries. Customers are likely to be allegiant to organisations that serve them well from the way in whic h a telephone query is handled, to direct face-to-face interactions. Although the have a nice day approach is a bit corny, it is certainly better than a couldnt care less(prenominal) approach to customer relations. Call centre staff and customer interfacing personnel are the front eviscerate troops of any organisation and therefore need to be thoroughly familiar with good customer relations practice. . Processes associated with customer service are a number of processes involved in making marketing impelling in an organisation e. g. processes for handling customer complaints, processes for identifying customer needs and requirements, processes for handling order etc The 7 Ps price, product, place, promotion, physical presence, provision of service, and processes comprise the modern marketing mix that is particularly relevant in service industry, but is also relevant to any form of business where meeting the needs of customers is given priority.