Impact Technology Has In Soccer - Free Essay Example

Sample details Pages: 8 Words: 2480 Downloads: 1 Date added: 2019/04/15 Category Sports Essay Level High school Tags: Soccer Essay Did you like this example? Abstract This research work is about the technology in soccer. We will see how it integrates into different areas of soccer from the preparation of players, the decision making of refs, to the view from a fan perspective. It will also contribute to the elimination of corruption within the sport. Don’t waste time! Our writers will create an original "Impact Technology Has In Soccer" essay for you Create order Our experiment compared games with and without technology as well as interviews with referees and players. The results showed a lower percentage of errors during a match and a higher satisfaction from everyone involved. The conclusion is that, with the inclusion of technology we can guarantee fairness in a match, eliminating the accusations of corruption. We can also conclude that technology has made sports more competitive enhancing the spectacle. Introduction What would happen if during a game your favorite team scores a goal and the referee does not count it, because the player was supposedly offside? Or because the ball entered the goal but the goalkeeper took it out before the referee noticed it? Or maybe because someone paid the referee not to count it? We can avoid all these injustices by using technology to help the referees to perform a better job, and to end the corruption that FIFA has been involved recently. A recent study shows that â€Å"For accuracy of all potential offside situations, according to a new definition (with the attacker 2 m in front or behind the second-last defender), the error percentage was 7.6% (17 flag errors and 9 non-flag errors out of 342 situations)† (Catteeuw, 2010, p. 1030). This topic will be very pleasing to all those people who have an interest in soccer, or any team sport. This research will deal with various issues related to the technology applied in soccer. We will see how technology helps soccer, from players, referees and fans themselves. In the player area, we will implement it in their physical preparation as technology helps them maintain or improve their physical condition and excellent health. In the case of referees, we will focus on how technology allows them to have a communication at a distance with the other referees to know if the ball goes over the goal line and to support the decision-making. The other benefit we will explore is presented by means of video, allowing fans and referees to review plays and ensuring fairness in all stages of the game. Technology advances Sports biomechanics, analyze sports practice to improve their performance, develop training techniques and design accessories, materials and high performance equipment. The overall goal of sports biomechanics research is to develop a detailed understanding of specific mechanical sports and their performance variables to improve performance and reduce the incidence of injuries. This translates into the investigation of specific sports techniques, better designing the sports team, clothing, and identifying practices that predispose to an injury. Given the increasing complexity of training and performance at all levels of competitive sport, it is not surprising that athletes and coaches are turning to the biomechanical research literature aspects of their sport for a competitive advantage. Thanks to Lees (2010) â€Å"the focus of this review is biomechanical in nature and builds on and extends previous reviews and overviews†. A scientific specialty that applies methods for measuring the size, shape, proportions, composition, maturation and gross function of the body structure. It is considered a basic discipline for the solution of problems related to growth, development, exercise, nutrition, and performance, which constitutes a quantitative link between structure and function, or an interface between anatomy and physiology or performance. Described the morphological structure of the individual (whether this athlete is competitive or recreational) in its longitudinal development, and the changes caused by growth and training. It offers the player a complete scientific study of their physical performance. Weight, height and skin folds are measured to obtain the percentage of fat. The muscle perimeters are calculated to know the muscle mass. Even bone diameters are also the object of study. With these data, the player are evaluated to see if he is having an adequate growth for his age and if he gets too tired, since weight loss is a symptom of fatigue. These data is compared with the rest of the group and the educator is oriented to obtain the maximum performance of the player. Applying it to soccer, we can get a better understanding of the biomechanical parameters of the player, through a quantitative and qualitative assessment of the players movements. This allows assessing the individual technique of the player and compare it with other elite athletes. This science focuses on the kinematics and dynamics of the sports movement, that is, the description and explanation of this movement through biomechanical systems. The process is simple: the movement to be analyzed is recorded in video, and then digitized; this data is transfer into a computer program that performs a three-dimensional calculation. Subsequently, a biomechanical calculation allows obtaining data of angulation, speed, force, power or supports. Tito and Severgnini (2011) had previously examined this subject â€Å"Episodes uncovered were connected with two of the largest match-fixing scandals in Europe involving criminal organizations, soccer players, team managers, and referees. These investigations, also known as Calciopoli and Scommessopoli, offer unique case studies to understand the mechanisms behind match-fixing in professional football and opportunities to fix it† (p. 355). VAR is a system of video review that referees can use to analyze match-changing situations such as goals, penalties, and red cards. If there is a debatable incident, the referee on the field is notified by a team of off-field officials watching the game from a video control room. The on-field referee then has the option to stop the game to watch a replay on the sideline. If the referee chooses to review the play, he can overturn or confirm his original decision. With this technique with can guarantee fairness in all stages of the match. Video recording allows you to record a whole workout to be able to analyze it later. This tool of work is used often, as educators realize that, it is very difficult to appreciate everything that happens in the field. After carefully viewing the images, the appropriate conclusions are obtained. Another usefulness of video recording is the self-assessment that players can do when they see themselves performing a specific exercise. It is an important correction tool for any educator, not only in games but also in training. The good use of this technique is very motivating for the player, since he realizes where the error is and how to correct it. It also has the advantage that you can watch it repeatedly, in slow motion and even freeze the image when necessary. Catteeuw et al. (2009) found â€Å"Two hypotheses for explaining incorrect decisions were investigated, namely, the flash-lag effect and the shift of gaze. Performance differences between skill levels were also examined. First, results showed a bias toward flag errors for national ARs as expected by the flash-lag effect. Second, ARs fixated the offside line before, during, and after the precise moment the pass was given, implying there was no shift of gaze from the passer to the receiving attacker. Third, no differences were found in scan patterns between international and national ARs† (p. 787). Arbitral Intercom System allows the audio conference between the referee team, has a range of more than one kilometer, is light and easy to use. In addition to the technology used, it allows to isolate the voice, avoiding the introduction of external noises, such as the crowd and even the whistle of the referee. It uses an encrypted frequency system, which prevents communication from being interrupted or from having the signal intervened and is the same as that used in the UEFA Cup, Champions League, Premiership, First and Second Division of France; and it was the one that was used in the World Cup. The Electronic Flags system supports the assistant referee to get the attention of the referee by sending a signal via radio, which directly affects a receiver that the central referee carries on the arm. The Flag (Transmitter) is integrated into the flag handle of the assistant referees and sends an encrypted signal to the referees receiver. The receiver is mounted in a small black box carried by the referee, tied with a strap on the upper arm. The signal transmitted by the assistant is by means of vibration, in addition to emitting sound. To prevent interruption or disturbance due to other sources of transmission, a complex coding system is used. The Swiss referees have tested the system since the beginning of 2004 during the Swiss national competition, the international events of the Euro Cup, the European championship of the UEFA in England and the Olympic Games, in all with very satisfactory results. The Goal line technology, which contains an integrated 1.5 cm electronic circuit, sends a radio signal when it crosses the line that delimits the football field. This signal is transmitted by a system of 12 antennas that are located in the corners of the football field. The signal reaches a computer that, in less than a second, sends a message to a wristwatch worn by the referee. International Federation of Football Associations (FIFA), Sepp Blatter that outlined eight reasons why GLT should not be used in football. The reasons given by FIFA can be broadly separated into three categories; those dealing with the nature and value of the game of football, those related to issues of justice, and those concerned with the practical implementation of GLT (Ryall, 2012, p. 443). Method Participants in this study included 15 referees, 20 professional players, and 5 elite managers. Participants were all male between the ages of 19 and 54. All participants in this study were volunteers. We are going to develop a survey that will focus on a series of questions intended for players, referees and managers, about the different technologies being use in the field. we are going to analyze the data from each batch of subjects to determine if technology in soccer is improving the game or deteriorating it, and what could be done to improve the sport. We will use the past world cup where technology advances were included to determine if this advances had help the referees in the decision making. The objective is to evaluate the amount of mistakes that are being prevented in a match, to find out if the inclusion of technology is helping the decision-making, or in the contrary is taking away from the show. We will be also conducting interviews with qualify specialist on their point of view about the VAR (video assistant referee). Information about the study, purpose, and privacy were part of the consent form. Results According to the survey 15/15 of the referees, 18/20 players, and 4/5 managers agreed on technology improving the game, but also agreed that technology needs to become faster, Sometimes the game stops for over a minute, this means that the players and fans have to wait this time for the game to resume and pray for the time to be added at the end of the match. This disrupts the rhythm of the game and destroys the nature of soccer. VAR is soccer’s first attempt at using video technology to aid refereeing decisions at a World Cup. During the World Cup 455 moves were reviewed, of which there was a 95.6% arbitration success, changing the decision on 17 moves. 9 penalties were awarded thanks to the VAR and the identity of a player was detected after a play that ended in expulsion. Here are some of the comment that we got from the interviews about the VAR in soccer: The Spanish coach left with this appearance of video arbitration. I really liked the introduction of the VAR, the possibility of re-arbitrating the plays is one of the best things that has happened, speaking about football, I am left with equality without any doubt, says the highest Spanish technical manager. Maradona, Argentina’s former playmaker, supports VAR: â€Å"Technology brings transparency and quality and it provides a positive outcome for teams who decide to attack and take risks.† Former referee Gianluca Colina who was accused of corruption 10 years ago but found innocent, said: â€Å"if technology would’ve been around 10 years ago, the corruption scandals wouldn’t exist, because technology does not only help us do our job, it helps soccer guarantee absolute fair play.† Conclusion In carrying out the research we have seen how technology is implemented in different areas of football, it should be mentioned that the implementation of technology in different areas of football have been very beneficial because we see that referees can be assured when making their decisions. With the implementation of technology in soccer that does not take us by surprise that we could soon look at things of even better quality to carry out the practice of this We are in the times of greatest technological revolution in our history, advancing at a very fast pace that is constantly accelerating. But we have to consider that these new technologies that are appearing must be appreciated with the utmost respect, since they have facilitated and improved our lives. Now that a thorough and exhaustive analysis of the research has been carried out, we have managed to conclude the following, it has been possible to achieve a greater degree of precision and equity in the refereeing, allowing a greater approach of the public and the spectator in general. On the other hand, the technological possibilities appear endless and this is due in large part to the constant updating of said devices. The technology has been gradually influencing the sport, for its improvement, in terms of precision, efficiency, performance, etc. This has allowed a greater accuracy in goal scoring. Taking into account that despite all these technological advances that have been coming and will continue to come with the passage of time, we can not afford to lose the essence of sport. References Catteeuw, P.,Helsen, W., Gilis,  B., Van Roie, E., Wagemans, J. (2009) Visual Scan Patterns and Decision-Making Skills of Expert Assistant Referees in Offside Situations . Journal of Sport and Exercise Psychology  31:6,  786-79. Catteeuw, P., Gilis, B.,Garcà ­a-Aranda, J., Tresaco, F.,Wagemans, J.,Helsen, W.  (2010).  Offside decision making in the 2002 and 2006 FIFA World Cups.  Journal of Sports Sciences,  28:10,  1027-1032. Creswell, J.W. (2018). Research design: Qualitative, quantitative, and mixed methods approaches. (5th Ed., pp.26-60). Twelve Oaks, CA. Emily Ryall  (2012)  Are there any Good Arguments Against Goal-Line Technology?,  Sport, Ethics and Philosophy,  6:4,  439-450. Kermarrec, G. (2015). Enhancing tactical skills in soccer: advances from the naturalistic decision making approach.  Procedia Manufacturing,  3, 1148-1156. Lees, A., Asai, T., Andersen, T. B., Nunome, H., Sterzing, T. (2010). The biomechanics of kicking in soccer: A review.  Journal of sports sciences,  28(8), 805-817. Philippaerts, R. M., Vaeyens, R., Janssens, M., Van Renterghem, B., Matthys, D., Craen, R., Malina, R. M. (2006). The relationship between peak height velocity and physical performance in youth soccer players.  Journal of sports sciences,  24(3), 221-230. Tito, B.,Severgnini, B. (2010). Match rigging and the career concerns of referees. Labour Economics, 349–359.

The Downfalls Of Standardized Testing Essay - 1221 Words

The Downfalls of Standardized Testing A high school student wakes up knowing today is the big test day. It will determine whether he graduates and has the chance to go to college. At the turn of the first page, his stomach drops; his best subject is not even covered on the test. If this is true for many students across the nation, why and how are standardized tests able to measure their capabilities? Testing has consumed the time and attention of schools, teachers, and students. It has controlled classroom curriculum, changed the nature of teaching, and has decreased critical thinking: an essential for students heading into any career. Standardized testing should not be used for student learning assessment because it has a narrow accuracy of student abilities and limits the education in classrooms. Standardized testing only skims the surface of a student’s knowledge, inaccurately assessing student proficiency. 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Standardized tests are the easiest way to seek out

Silent Subversion in a Woman on a Roof free essay sample

This paper centers on the unnamed woman sunbathing on the roof of her own, using her indifference and silence as rebellion toward the three mens provocation working on another roof, trying to explore womens subversion toward the gender bias and their self-consciousness raising in the society. Key words: silence;indifference;rebellion;subversion 1. Introduction Doris Lessing, the recipient of the 2007 Nobel Prize in Literature, is described by the award committee as that epicist of the female experience, who with scepticism, fire and visionary power has subjected a divided civilization to scrutiny. Her novel A Woman on A Roof depicts the life and culture of modern European life and is regarded as one of the twentieth centurys pivotal works of fiction speaking for women. A Woman on A Roof is a short story set in the early 1960’s in London. While repairing a roof during a scorching heat wave, three workmen spot an attractive woman sunbathing on a neighboring roof: Tom is 17 years old, shy, and impressionable; Stanley has recently married and is both shocked and attracted by the womans nakedness; Harry, who is married and has a son about Toms age, is 45 years old, tolerant and practical-minded. They take advantage of her privacy and start to blow wolf whistles to her though she appears indifferent to their harassment. The harassment goes on for the next seven days and during this time we see the men’s hatred for her increase due to her indifferent yet they are still excited at seeing her naked body day in day out. In the novel, the unnamed woman represents the new modern liberating women having fortune, leisure and taste to enjoy themselves at any time anywhere, which is quite against the traditional opinion many men always think of. Meanwhile, the three men working hard under the same sunshine belong to the low class. By comparing with their different living status, Doris Lessing presents us a very vivid picture between men and women, high class and low class, which delivers her intention that women are not expelled to enjoy the high quality life as men usually do and new women have the courage to defy the creed vocally or silently. 2 Traditional Female Image and Gender Bias When talking about the female images, there is a variety of overt and subtle ways in it. They may be posited as ideal, whose angel wings scarcely touch the earth. Wealth may allow them enjoy poetic leisure, youth and extra grace if necessary; They may be posited as the material, whose whole-life mission is how to survive herself and her family in the earthly world. In A Women on A Roof, the traditional female images are just like the material: stay at home, obedient toward their husbands and keep the family hard. However, the unnamed women representing the new image of woman between the ideal and material and truly be herself all the time. She lying prone, brought her two hands up behind her shoulders with the end if a scarf in them, tied it behind her back, then sat smoking, and did not look up when Stanley let out a wolf whistle. When she is bothered, she blinked and stared, then dropped her head again with this gestures of indifference to ignore turbulence. How does the image come? Mostly by men! And it is because of the long-time existed gender bias. Women are generally and routinely casted to be inferior and their main responsibility is o nly to breed next generation. Women are not allowed to work outside and those encouraged working women still rarely receive equal pay respects and supports they deserved. Maybe there are some exceptions; the general situation is more or less the same. Julia Swindells has commented:It seems to me that the construction of gender difference and hierarchy is created at work as well as at homeand that the effect on women(less physical and technical capacity, lack of confidence, low pay) may well cast a shadow on the sex-relation of domestic life. [Victorian Writing,1985:2]. And Charles Darwin in his works of The Descent of Man, and Selection in Relation to Sex(1871)says:Man is more courageous, pugnacious, and energetic than woman and has a more inventive genius. , which delivers his latent gender bias toward women. In U. S, it is not a long history that women are allowed to be enrolled into college educated as the same as men always were treated. Even those girls were allowed to enter colleges, the guiding principle i n education was still separate and unequal. In the early eighteenth century, boys and girls were assigned to sex-segregated classes to prepare their class and to be educated due to their gender difference. Those colleges which firstly enrolled women still offered female students less rigorous courses than male students and required female students to wash those male students clothes, and many of those colleges which enrolled women were for the economic force not the equity. In 1870, two thirds of all universities barred women. By 1900, more than two thirds of them admitted women with struggling. Consider that as late as the 1970s the all-male Ivy League Colleges did not admit women, and even now state-supported Virginia Military Institute fights for its all male status. The entry of women into professional work is similar. The professional power has the history it does and it would be difficult to make the entry for women into professional area as a matter of fact. These default rules existed long and still remain in the territory of the development of professional power in ways which sustains invidious distinction between female and male labor. All the false ways women have to face and, now, it is time to wake up. Doris Lessing, in the novel of A Woman on A Roof, yells out her equity require by depicting the unnamed woman defying the men and the bias those men represents. She endows the unnamed women with many facets and some mysteries. No information to be deduced for her background since gender bias here means everything at all. She is only a human being more than a woman, disliking being tagged with labels and not being easily categorized. She is free and has successfully defied the gender bias by her own silent behavior, which is also a pretty good example that women follow the Womans Declaration of Independence 1848(coauthored by Elizabeth Cady Stanton) against the gender bias since then. 3 Self-consciousness Raise and Feminine Subversion Consciousness of women is the studies of the whole gamut of women with extensive observation and becomes a way of perceiving women from getting sidetracked into maintracked or from single issue to masses and it would be a reform carrying theory about women further than it had ever been existed before. Regarding it, Kathie Sarachild writes about her one time experience in New York Radical Women, a newly formed organization, having heard one spokeswoman named Ann Forers speech below:I think we have a lot more to do just in the area of raising our consciousness, she then added:Ive only begun thinking about women as an oppressed group and each day, Im still learning more about itmy consciousness gets higher[Amy Kesselman,1999:489]. Self-consciousness raise of women challenges the old ideas and set up new ones. It is about feminism and how women consider and treat themselves. It should be the self-salvation from the inner heart of women and the awakening of themselves. They could dare to speak out what they really feel and revolt those unfairness and burdens toward women since long time ago. The unknown women, as protagonist in the novel, subverted the power men have asserted and did it successfully. She clearly knows what kind of life she really wants and takes into action to symbolize the raise of her self-consciousness. She uses her indifference and silence as weapon to fight and never yields. Confronting with the five days continuous provocation from the three working men, she sometimes stayed on her blanket, turning herself over and over, ignored them no matter what they did; Sometimes looked up at them, cool and remote, then went on reading again, or keeps on laying. In the end, she uses quite few words to express her anger when Tom is near her, which is her feminine subversion towards the gender bias. The tension between the women and the men emphasizes the feelings and experiences when women struggle to defend their rights if they encounter humiliation and unfairness. Just like Kathie Sarachild says: It seemed clear that knowing how our own lives related to the general condition of women would make us better fighter on behalf of women as a whole. We felt that all women would have to see this truth about their own lives before they would fight in a radical way for anyone. Go fight your own opressors. [Amy Kesselman, 1999:490] 4 Silence, your Name is Subversion Silence refers to the relative or total lack of audible sound. By analogy, silence may also refer to any absence of communication in media or in speech. Silence gets its colour from surrounding and emphasizes the soberness, rebellion, discontentment, or other complicated emotions comparing with the chattering person under certain circumstance. Silence is used for the purpose of being quite in some occasions or used just in daily communication. Kierkegaard, Danish philosopher and theologian, has noted: Silence gets its significance from surrounding religious language and in its turn gives this language depth. Only the person who can remain essentially silent can speak essentially. (TA 97). Onno Zijlstra,1998:143] Throughout the novel, the unnamed womans indifference and silence leave many readers the unforgettable impression of her silence. She does not speak a word when those men are provoking her, or speaks quite few words behaving as cold as ice in the end of the story: When Tom comes to her to show his admire, she tries to speak in a slow reasonable voice, where anger was kept in check, though with difficulty and says, Listen, if you get a kick out of seeing women in bikinis, why dont you take an sixpenny bus ride to the Lido? Youd see dozens of them, without all this mountaineering. Toms self-revealing of his love doesnt earn him any chance to let the woman speak more but impassively reply with one word of thanks. The situation is still as before:She lay there She said nothing. She had simply shut him out. Silence, here, becomes a powerful weapon that is more effective than language. Although language, implying the rationality and logic, relates to the universe and is the ideality that breaks up immediacy, silence is still more valid in some occasions than language to express the inner emptiness of the demonic as well as the inner fullness of faith. The unnamed woman, using her silence, delivers her faith of being the new women in the new society successfully and fight with all unfairness burdened on her like an intrepid woman warrior. Her silence, as a vivid symbol, represent all womens subversion toward the gender bias long existed. One of Margaret Atwoods poems named Spelling in 1981 shows how to master the power of speaking but also emphasize the might of being silence if it is correctly used. .. A word after a word after a word is power. * At the point where language falls away rom the hot bones, at the point where the rock breaks open and darkness flows out of it like blood, at the melting point of granite when the bones know they are hollowthe word splitsdoublesspeaks the truththe body itself becomes a mouth. This is a metaphor. 5 Conclusion Doris Lessing is a feminist. In the short story the unnamed woman is also the sharp and firm flag of feminism. She used her silence fight against the three men. Female should be equa l in rights and independence as human being with the male.

Medical Tourism free essay sample

An external view using Porter’s Five Forces, an internal resource-based view and an industry snapshot using value network approach are evaluated to identify the pros and cons about the industry. In the beginning, a brief about medical tourism is written along with the background to research, and project aims and objectives. Next, a critical literature review is performed to explore previous research and to analyze merits and limitations of the theoretical frameworks. Interviews with managers and medical practitioners were arranged to gather primary data. Secondary data was also obtained from pertinent sources. The theoretical frameworks that form the academic basis for this study are used to analyze the data. The analyses are discussed along with other facts that were not captured by the framework or approach. The analysis confirms that Malaysia’s medical tourism industry is attractive to enter and realize profits. There are a few strong players in the market, although, the overall market is still in the emerging phase. The government has published analytical reports on the available opportunities in the Indian health care industry so corporate houses can make informed decisions regarding the Indian medical tourism sector. Initiatives of Private Hospitals in Health Travel Projects outside India Recently, a memorandum of understanding (MOU) was signed between the famous Apollo Hospitals and the American International Medical University (AIMIJ) for developing medical tourism projects worth $200 Million in the Bahamas and St Lucia. According to the MolJ, the Apollo group will develop a super specialty eaching hospital, research, and treatment facilityfor the AIMIJ group. In addition, Apollo will develop, manage, and monitor the healthcare facilities at the existing AIMIJ groups medical education facilities at the Bahamas and St Lucia campuses. The AIMIJ group offers MD and PhD programs and offers $1. 5 million in scholarships to Indian students every year. It is estimated that the AIMIJ group of institutions will attract 500 Indian doctors to the US in the current year http://www. healism. com/ blogs/the_stanley_rubenti_medical_tourism_blog/ medical_tourism_to_india:_opportunities__trends/ Medical Tourism is the concept of raveling to a particular destination to avail the opportunity of the worldclass Healthcare services offered by the best experienced Healthcare professionals at the technologically most advanced medical facilities in complete privacy and for affordable costs. The Healthcare procedure is usually combined with a family vacation. The concept of Medical Tourism is not a new one. The first recorded instance of medical tourism dates back thousands of years to when Greek pilgrims traveled from all over the Mediterranean to the small territory in the Saronic Gulf called Epidauria. This territory was the sanctuary of the healing god Asklepios. Epidauria became the original travel destination tor medical tourism. In the recent past patients from underdeveloped countries used to travel to the advanced industrialized developed countries to take the benefit of advanced medical health care in the hospitals, recently the trend is reversing. As far back as 3,000 BC, people with eye problems made pilgrimage to Tell Brak, Syria, where healing deities were said to perform miracles. Ancient Roman spas that were believed to cure an endless list of ailments still offer hope and relief to bathers today. The World Tourism Organization includes the following in its definition of medical tourism: medical care, sickness and well-being, rehabilitation and recuperation. India is the land of myriad experiences and exotic locales. It is a world of resplendent colours and rich cultural locales, be it magnificent monuments, heritage temples or tombs. The Countrys ancient cultural heritage is inextricably linked to its technology driven present existence. The coexistence of a number of religions and cultures, together with an awe-inspiring topography makes it the perfect place for a complete holiday experience. The Indian medical tourism industry, growing at an annual rate of 30 percent, caters to patients chiefly from the US, Europe, West Asia and Africa. Although in its nascent stage, the industry is outsmarting similar industries of other countries such as Greece, South Africa, Jordan, Malaysia, Philippines and Singapore. In 2006, over medical tourists have visited India and is growing by 15% a year. The medical tourism industry in India is presently earning revenues of $450 million . Encouraged by the incredible pace of growth exhibited by the industry, the Confederation of Indian Industry (C) and McKinsey have predicted that the industry ill grow to earn additional revenue of $2. 2 billion by 2012. India, touted as the favourite destination for information technology majors, is currently emerging as a preferred destination for medical or health tourism. The Government of India, State tourism boards, travel agents, tour operators, hotel companies and private sector hospitals are exploring the medical tourism industry for tremendous opportunities. They are seeking to capitalize on the opportunities by combining the countrys popular leisure tourism with medical tourism. The factors that make India as one of he favorable destination for health tourism starts with low medical cost which is one-tenth of the costs in western countries, for example, a heart surgery costs $ 6,000 in India as against $30,000 in the US, Similarly a bone marrow transplant costs $26,000 in India as compared to $2, 50,000 in the US. Foreign patients throng Indian hospitals to pass up the long waiting lists and queues in their native countries. Globalization has promoted a consumerist culture, thereby promoting goods and services that can feed the aspirations arising from this culture. This has had its effect in the health sector too. There are number of reasons for the growth of the service economy and these can be categorized into three main areas such as: Social trend Demographic trends New services to meet new demands The new services to meet new demand may include the medical tourism. Merging healthcare and tourism an industry has been evolved in many developing countries like Greece, South Africa, Jordan, India, Malaysia, Philippines and Singapore. Medical tourism where foreigners travel abroad in search of low cost, world-class medical treatment is gaining popularity in India. Indias medical tourism industry could yield s much as $3 billion in annual revenue by 2012. Indian government hopes to encourage a budding trade in medical tourism, selling foreigners the idea of traveling to India for low cost but world class medical treatment. According to the confederation of Indian industry India has the potential to attract 1 million tourists per annum, which could contribute to $6 billion to the economy. India must leverage its competitive edge, especially its cost advantage. It is only one fifth of the costs in the west. Cost savings Medical Tourism Industry and India. India has always been a regional health care hub for the health care tourists from he neighboring countries like Afghanistan, Bangladesh, Pakistan, Nepal, Bhutan, I-JAE and Maldives ; recently India has emerged as one of the most important Global destination for medical tourism or health care travel. Now international patients from the developed countries like USA, Canada, I-JK, Europe etc. ravel to India for the low- cost medical surgery treatments like knee Joint replacement, total hip replacement, hip resurfacing, weight loss procedures- gastric lap band, RNY gastric bypass, heart procedures, elective surgeries and also for rejuvenation therapies promised by yoga nd Ayurveda. However, a nice blend of top-class medical expertise at attractive prices is helping more and more corporate hospitals in India to lure globa l foreign patients for high end surgeries like organ transplants. As more and more patients from Europe, North America and other affluent nations with very high medical costs and long wait lists look for effective options of immediate, low-cost, affordable treatments, medical health care travel to India is definitely on the cards for most of them and the fast growing Indian corporate health sector is fully geared to meet that need. Medical tourism to India is not Just cost savings or the high standard of medical care facility, but also the waiting time for medical surgery treatment procedures in India is much lower than in any other country. India offers a growing number of private centers of excellence where the quality of care is as good as or better than that of big-city hospitals in the United States or Europe. The medical care sector in India has witnessed an enormous growth in infrastructure in the private and voluntary sector. The private sector, which was very modest in the early stages, has now becoming a flourishing industry quipped with the most modern state of the art technology at its disposal. It is estimated that 75% of healthcare services and investments in India are now provided by the private sector. Health and medical tourism is perceived as one of the fastest growing segments in marketing destination India today. India could earn $2 billion annually and create 60 million new Jobs by subcontracting work from the British National Health Service, the head of Indias largest chain of private http:// ds pace. iimk. ac. in/bitstream/2259/590/11475-484. pdf he Indian economy is set to grow between 7 per cent and 7. per cent in the current fiscal, according to Dr C RangaraJan, Chairman of the Prime Ministers Economic Advisory Council (PMEAC).